Weekend Game Plan is the weekly briefing readers use to decide their weekend, built for their ZIP code anywhere in the US. Put your business inside that decision as a clearly-labeled sponsorship.
Weekend Game Plan builds a local edition for every subscriber’s ZIP code, any US market. Readers subscribe specifically for local weekend recommendations: the context your business lives in.
Every edition is generated for the subscriber’s ZIP code. A sponsorship can target any ZIP code Weekend Game Plan covers, anywhere in the US, not just one metro: the editions for the neighborhoods you actually serve.
One briefing, every Wednesday morning, exactly when readers are deciding what to do this weekend. Your message lands while the plan is still open.
Every Wednesday, readers open Weekend Game Plan to figure out what they're actually going to do this weekend. A clearly-labeled sponsorship sits inside that moment, not off to the side of it.
Pick the shape that fits. Pricing depends on format and targeting: start an inquiry and we’ll send options.
Your event placed inside the relevant section of the weekly briefing, presented in the same style as our picks and clearly marked as sponsored.
Your brand presents one full section of the edition, with a clearly-labeled sponsor credit at the top of the section.
A standalone email to subscribers, separate from the weekly edition and unmistakably labeled as a sponsored message.
Always labeled. Every placement is clearly marked as a sponsorship. No undisclosed ads, ever. Subscriber trust is the product, and it’s what makes your placement worth reading.
Two minutes with the form below: who you are, what you’re promoting, and a budget range.
You’ll hear back from hello@weekendgameplan.com with formats, availability, and next steps.
Your clearly-labeled sponsorship runs in an upcoming Wednesday edition (or as a dedicated broadcast).
No commitment: tell us what you’re promoting and we’ll reply with options. hello@weekendgameplan.com